Role-based privacy cynicism and local privacy activism: how data stewards navigate privacy in higher education

Abstract

This study examines the impact of role-based constraints on privacy cynicism within higher education, a workplace increasingly subjected to surveillance. Using a thematic analysis of 15 in-depth interviews conducted between 2017 and 2023 with data stewards in the California State University System, the research explores the reasons behind data stewards’ privacy cynicism, despite their knowledge of privacy and their own ability to protect it. We investigate how academic data custodians navigate four role-based tensions: the conflict between the institutional and personal definitions of privacy; the mutual reinforcement between their privacy-cynical attitudes and their perceptions of student privacy attitudes; the influence of role constraints on data stewards’ privacy-protective behaviors; and the contrast between the negatively valued societal surveillance and the positively valued university surveillance. The findings underscore the significance of considering organizational privacy cultures and role-based expectations in studying privacy cynicism. The study contributes to the theoretical understanding of privacy cynicism and offers practical implications for organizations, emphasizing the importance of aligning organizational definitions of privacy with employees’ understanding. Future research should further explore the mutual reinforcement of privacy cynicism in the relationship between data providers and data consumers (which we call the “spiral of resignation”) and consider the impact of role-based constraints in other organizational contexts. © The Author(s) 2024.