Global (Local) Brand Proneness and Consumers' Preference for Global (Local) Brands
| dc.contributor.department | Department of Business Administration | |
| dc.contributor.schoolcollegeinstitute | College of Administrative Sciences and Economics | |
| dc.date.accessioned | 2024-12-29T10:40:15Z | |
| dc.description.publisherscope | National | |
| dc.identifier | CL.00020 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14288/25135 | |
| dc.title | Global (Local) Brand Proneness and Consumers' Preference for Global (Local) Brands | |
| dc.title.alternative | Global(Local) Brand Proneness | |
| local.contributor.authorid | Ayşegül Özsomer Tunalı | |
| local.contributor.kuauthor | Özsomer, Ayşegül | |
| local.project.endDate | 08/01/09 | |
| local.project.startDate | 01/01/08 | |
| local.project.status | 2 | |
| local.project.template | TB.BIDEB.2219 | |
| local.project.userstatus | Completed | |
| project.funder.identifier | TÜBİTAK | |
| project.funder.name | TÜBİTAK |