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Permanent URI for this collectionhttps://hdl.handle.net/20.500.14288/3

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Indexed at: search.filters.indexed.PubMedSubject: search.filters.subject.Business

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    Can advertising enhance consumers' desirable covid-19 health behavioral intentions? the role of brand-pandemic fit
    (Wiley, 2022) Newmeyer, Casey E.; Schmidt-Devlin, Ellen; Department of Business Administration; N/A; Tunalı, Ayşegül Özsomer; Güzel, Zeynep Müge; Faculty Member; PhD Student; Department of Business Administration; College of Administrative Sciences and Economics; Graduate School of Business; 108158; N/A
    This article explores the fit between the advertised brand and the pandemic as a potential influence on consumers' intentions to engage in socially responsible health behaviors (social distancing, mask wearing, and getting tested when exposed). In an advanced and emerging market setting we find that advertisements for brands that are perceived as high on brand-pandemic fit enhance consumers' socially desirable COVID-19 health behavioral intentions and changes in brand credibility is the mechanism that drives such intentions. Fit is especially beneficial on the intentions of consumers whose health beliefs reflect only low to moderate concern about COVID-19. Consumers with low or moderate (vs. high) COVID-19 health beliefs exhibit an increased susceptibility to the fit-desirable health behavioral intentions relationship. The results are also corroborated in an emerging market context. Together, the results establish links between brand-pandemic fit of advertisements, brand credibility, health beliefs, and consumers' intentions to engage in socially desirable health behaviors. The results suggest that advertising can play a role in encouraging desirable health behaviors and can promote consumer welfare via ads of high fit products and services that provide benefits during the pandemic in both advanced and emerging markets.
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    Profiling in bargaining over college tuition
    (Oxford University Press (OUP), 2006) Epple, D.; Romano, R.; Sieg H.; Department of Economics; Sarpça, Sinan; Faculty Member; Department of Economics; College of Administrative Sciences and Economics; 52406
    Profiling in college admissions arises when applicant attributes are given weight because they are correlated with unobservable student characteristics that the college values. The article models the admission process of a single college as a bargaining game between the college and a potential student with sequential moves and asymmetric information. We test the empirical implications of this model using a unique data set from a private college in the US. We find that the empirical evidence is consistent with the notion that signalling and profiling are important aspects of the college admission process.