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Permanent URI for this collectionhttps://hdl.handle.net/20.500.14288/3
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Publication Metadata only Brands and branding around the World(Sage Publications Inc, 2024) Batra, Rajeev; Steenkamp, Jan-Benedict E. M.; Department of Business Administration; Tunalı, Ayşegül Özsomer; Department of Business Administration; College of Administrative Sciences and EconomicsN/APublication Metadata only Shifting standards in consumer evaluations of global and local brands after product-harm crises(Sage Publications Inc, 2024) Sayın, Eda; Department of Business Administration; Aydınoğlu, Nilüfer Zümrüt; Tunalı, Ayşegül Özsomer; Canlı, Zeynep Gürhan; Department of Business Administration; College of Administrative Sciences and EconomicsBuilding on shifting standards theory from social psychology, the authors suggest global versus local branding as an important categorization that affects consumers' reactions to product-harm crises in emerging markets. Specifically, the distinct associations attached to global and local brands create shifting standards and lead to differential consumer expectations and evaluations. In four main and two supplementary experiments, the authors demonstrate that consumers from emerging markets react more negatively toward a product-harm crisis by global (vs. local) brands. Higher initial expectations for global brands are the underlying cause of this more pronounced consumer response to failures. The authors demonstrate which specific expectations are driven by the shifting standards around global and local brands and identify product category as a relevant boundary condition. Finally, consumers with high ethnocentrism appreciate it directionally more when a local brand provides compensation after a product-harm crisis than when a global brand provides compensation. The results have important implications for brand management and crisis management strategies.Publication Metadata only Nonstandard errors(Wiley, 2024) Menkveld, Albert J.; Dreber, Anna; Holzmeister, Felix; Huber, Juergen; Johannesson, Magnus; Kirchler, Michael; Neususs, Sebastian; Razen, Michael; Weitzel, Utz; Abad-Diaz, David; Abudy, Menachem; Adrian, Tobias; Ait-Sahalia, Yacine; Akmansoy, Olivier; Alcock, Jamie T.; Alexeev, Vitali; Aloosh, Arash; Amato, Livia; Amaya, Diego; Angel, James J.; Avetikian, Alejandro T.; Bach, Amadeus; Baidoo, Edwin; Bakalli, Gaetan; Bao, Li; Barbon, Andrea; Bashchenko, Oksana; Bindra, Parampreet C.; Bjonnes, Geir H.; Black, Jeffrey R.; Black, Bernard S.; Bogoev, Dimitar; Bohorquez Correa, Santiago; Bondarenko, Oleg; Bos, Charles S.; Bosch-Rosa, Ciril; Bouri, Elie; Brownlees, Christian; Calamia, Anna; Viet Nga Cao; Capelle-Blancard, Gunther; Romero, Laura M. Capera; Caporin, Massimiliano; Carrion, Allen; Caskurlu, Tolga; Chakrabarty, Bidisha; Chen, Jian; Chernov, Mikhail; Cheung, William; Chincarini, Ludwig B.; Chordia, Tarun; Chow, Sheung-Chi; Clapham, Benjamin; Colliard, Jean-Edouard; Comerton-Forde, Carole; Curran, Edward; Thong Dao; Dare, Wale; Davies, Ryan J.; De Blasis, Riccardo; De Nard, Gianluca F.; Declerck, Fany; Deev, Oleg; Degryse, Hans; Deku, Solomon Y.; Desagre, Christophe; Van Dijk, Mathijs A.; Dim, Chukwuma; Dimpfl, Thomas; Dong, Yun Jiang; Drummond, Philip A.; Dudda, Tom; Duevski, Teodor; Dumitrescu, Ariadna; Dyakov, Teodor; Dyhrberg, Anne Haubo; Dzielinski, Michal; Eksi, Asli; El Kalak, Izidin; ter Ellen, Saskia; Eugster, Nicolas; Evans, Martin D. D.; Farrell, Michael; Felez-Vinas, Ester; Ferrara, Gerardo; Ferrouhi, El Mehdi; Flori, Andrea; Fluharty-Jaidee, Jonathan T.; Foley, Sean D. V.; Fong, Kingsley Y. L.; Foucault, Thierry; Franus, Tatiana; Franzoni, Francesco; Frijns, Bart; Frommel, Michael; Fu, Servanna M.; Fullbrunn, Sascha C.; Gan, Baoqing; Gao, Ge; Gehrig, Thomas P.; Gemayel, Roland; Gerritsen, Dirk; Gil-Bazo, Javier; Gilder, Dudley; Glosten, Lawrence R.; Gomez, Thomas; Gorbenko, Arseny; Grammig, Joachim; Gregoire, Vincent; Gucbilmez, Ufuk; Hagstromer, Bjorn; Hambuckers, Julien; Hapnes, Erik; Harris, Jeffrey H.; Harris, Lawrence; Hartmann, Simon; Hasse, Jean-Baptiste; Hautsch, Nikolaus; He, Xue-Zhong; Heath, Davidson; Hediger, Simon; Hendershott, Terrence; Hibbert, Ann Marie; Hjalmarsson, Erik; Hoelscher, Seth A.; Hoffmann, Peter; Holden, Craig W.; Horenstein, Alex R.; Huang, Wenqian; Huang, Da; Hurlin, Christophe; Ilczuk, Konrad; Ivashchenko, Alexey; Iyer, Subramanian R.; Jahanshahloo, Hossein; Jalkh, Naji; Jones, Charles M.; Jurkatis, Simon; Jylha, Petri; Kaeck, Andreas T.; Kaiser, Gabriel; Karam, Arze; Karmaziene, Egle; Kassner, Bernhard; Kaustia, Markku; Kazak, Ekaterina; Kearney, Fearghal; Van Kervel, Vincent; Khan, Saad A.; Khomyn, Marta K.; Klein, Tony; Klein, Olga; Klos, Alexander; Koetter, Michael; Kolokolov, Aleksey; Korajczyk, Robert A.; Kozhan, Roman; Krahnen, Jan P.; Kuhle, Paul; Kwan, Amy; Lajaunie, Quentin; Lam, F. Y. Eric C.; Lambert, Marie; Langlois, Hugues; Lausen, Jens; Lauter, Tobias; Leippold, Markus; Levin, Vladimir; Li, Yijie; Li, Hui; Liew, Chee Yoong; Lindner, Thomas; Linton, Oliver; Liu, Jiacheng; Liu, Anqi; Llorente, Guillermo; Lof, Matthijs; Lohr, Ariel; Longstaff, Francis; Lopez-Lira, Alejandro; Mankad, Shawn; Mano, Nicola; Marchal, Alexis; Martineau, Charles; Mazzola, Francesco; Meloso, Debrah; Mi, Michael G.; Mihet, Roxana; Mohan, Vijay; Moinas, Sophie; Moore, David; Mu, Liangyi; Muravyev, Dmitriy; Murphy, Dermot; Neszveda, Gabor; Muravyev, Dmitriy; Murphy, Dermot; Neszveda, Gabor; Neumeier, Christian; Nielsson, Ulf; Nimalendran, Mahendrarajah; Nolte, Sven; Norden, Lars L.; O'Neill, Peter; Obaid, Khaled; Odegaard, Bernt A.; Ostberg, Per; Pagnotta, Emiliano; Painter, Marcus; Palan, Stefan; Palit, Imon J.; Park, Andreas; Pascual, Roberto; Pasquariello, Paolo; Pastor, Lubos; Patel, Vinay; Patton, Andrew J.; Pearson, Neil D.; Pelizzon, Loriana; Pelli, Michele; Pelster, Matthias; Perignon, Christophe; Pfiffer, Cameron; Philip, Richard; Plihal, Tomas; Prakash, Puneet; Press, Oliver-Alexander; Prodromou, Tina; Prokopczuk, Marcel; Putnins, Talis; Qian, Ya; Raizada, Gaurav; Rakowski, David; Ranaldo, Angelo; Regis, Luca; Reitz, Stefan; Renault, Thomas; Renjie, Rex W.; Reno, Roberto; Riddiough, Steven J.; Rinne, Kalle; Rintamaki, Paul; Riordan, Ryan; Rittmannsberger, Thomas; Longarela, Inaki Rodriguez; Roesch, Dominik; Rognone, Lavinia; Roseman, Brian; Rosu, Ioanid; Roy, Saurabh; Rudolf, Nicolas; Rush, Stephen R.; Rzeznik, Aleksandra A.; Sanford, Anthony; Sankaran, Harikumar; Sarkar, Asani; Sarno, Lucio; Scaillet, Olivier; Scharnowski, Stefan; Schenk-Hoppe, Klaus R.; Schertler, Andrea; Schneider, Michael; Schroeder, Florian; Schuerhoff, Norman; Schuster, Philipp; Schwarz, Marco A.; Seasholes, Mark S.; Seeger, Norman J.; Shachar, Or; Shkilko, Andriy; Shui, Jessica; Sikic, Mario; Simion, Giorgia; Smales, Lee A.; Soderlind, Paul; Sojli, Elvira; Sokolov, Konstantin; Sonksen, Jantje; Spokeviciute, Laima; Stefanova, Denitsa; Subrahmanyam, Marti G.; Szaszi, Barnabas; Talavera, Oleksandr; Tang, Yuehua; Taylor, Nick; Tham, Wing Wah; Theissen, Erik; Thimme, Julian; Tonks, Ian; Tran, Hai; Trapin, Luca; Trolle, Anders B.; Vaduva, M. Andreea; Valente, Giorgio; Van Ness, Robert A.; Vasquez, Aurelio; Verousis, Thanos; Verwijmeren, Patrick; Vilhelmsson, Anders; Vilkov, Grigory; Vladimirov, Vladimir; Vogel, Sebastian; Voigt, Stefan; Wagner, Wolf; Walther, Thomas; Weiss, Patrick; Van der Wel, Michel; Werner, Ingrid M.; Werner, Ingrid M.; Westerholm, P. Joakim; Westheide, Christian; Wika, Hans C.; Wipplinger, Evert; Wolf, Michael; Wolff, Christian C. P.; Wolk, Leonard; Wong, Wing-Keung; Wrampelmeyer, Jan; Wu, Zhen-Xing; Xia, Shuo; Xiu, Dacheng; Xu, Ke; Xu, Caihong; Yadav, Pradeep K.; Yague, Jose; Yan, Cheng; Yang, Antti; Yoo, Woongsun; Yu, Wenjia; Yu, Yihe; Yu, Shihao; Yueshen, Bart Z.; Yuferova, Darya; Zamojski, Marcin; Zareei, Abalfazl; Zeisberger, Stefan M.; Zhang, Lu; Zhang, S. Sarah; Zhang, Xiaoyu; Zhao, Lu; Zhong, Zhuo; Zhou, Z. Ivy; Zhou, Chen; Zhu, Xingyu S.; Zoican, Marius; Zwinkels, Remco; Department of Business Administration; Rzayev, Khaladdin; Department of Business Administration; College of Administrative Sciences and EconomicsIn statistics, samples are drawn from a population in a data-generating process (DGP). Standard errors measure the uncertainty in estimates of population parameters. In science, evidence is generated to test hypotheses in an evidence-generating process (EGP). We claim that EGP variation across researchers adds uncertainty-nonstandard errors (NSEs). We study NSEs by letting 164 teams test the same hypotheses on the same data. NSEs turn out to be sizable, but smaller for more reproducible or higher rated research. Adding peer-review stages reduces NSEs. We further find that this type of uncertainty is underestimated by participants.Publication Metadata only High-frequency trading in the stock market and the costs of options market making(Elsevier Sci Ltd, 2024) Nimalendran, Mahendrarajah; Sagade, Satchit; Department of Business Administration; Rzayev, Khaladdin; Department of Business Administration; College of Administrative Sciences and EconomicsWe investigate how high-frequency trading (HFT) in equity markets affects options market liquidity. We find that increased aggressive HFT activity in the stock market leads to wider bid-ask spreads in the options market through two main channels. First, options market makers' quotes are exposed to sniping risk from HFTs exploiting put-call parity violations. Second, informed trading in the options market further amplifies the impact of HFT in equity markets on the liquidity of options by simultaneously increasing the options bid-ask spread and intensifying aggressive HFT activity in the underlying market.Publication Metadata only The influence of self-brand connection on consumer reactions to symbolic incongruency and perceived betrayal(Wiley, 2024) Sayın, Eda; Department of Business Administration; Canlı, Zeynep Gürhan; Department of Business Administration; College of Administrative Sciences and EconomicsThis research provides compelling evidence that consumer reactions toward symbolically incongruent brand behaviors depend on their level of self-brand connection. It challenges the conventional belief that high self-brand connection works as a protecting shield for brands and reveals that consumers with higher (vs. lower) self-brand connection react more negatively toward symbolically incongruent brand behaviors because they feel betrayed by the brand. The results unveil that a sense of betrayal can be incited, when a brand's behavior is symbolically incongruent with its established meaning. This pattern of consumer responses is consistent across four experimental studies, which involved a diverse sample of 563 participants from different countries, including the United States, the United Kingdom, and Spain and used various product categories. The results consistently show that individuals with high self-brand connection display an increased intention to engage in negative word of mouth, along with a decline in their brand attitudes and purchase intentions, driven by feelings of betrayal. This effect is further intensified for consumers with higher self-enhancement need. It is worth noting that prior literature on betrayal has often linked such feelings to more significant transgressions and behaviors with immoral connotations.Publication Metadata only The value of future focus and experiential ad appeals in strengthening the effect of brand-pandemic fit on eWOM(Taylor and Francis, 2024) Guzel, Zeynep Muge; Newmeyer, Casey E.; Schmidt-Devlin, Ellen; Department of Business Administration; Tunalı, Ayşegül Özsomer; Department of Business Administration; College of Administrative Sciences and EconomicsSince the outbreak of COVID-19 in March 2020 brands have quickly adapted the content of their advertising to include pandemic related social and health messages. This paper explores the relationship of fit between the advertised brand and the pandemic as a potential influence on consumers' eWOM intentions in an advanced and emerging market. Inspired by metacognitive fluency theory, we propose and find that pandemic adapted advertisements for brands that are high on brand-pandemic fit enhance consumers' eWOM intentions in both markets. This relationship is stronger for experiential ad appeals and future focus in the ads. In terms of temporal focus, building on construal level theory, we find that the effect of fit on eWOM is increased by using future focused ads. Together, the results establish relationships between brand-pandemic fit of advertisements, ad liking, ad-appeals, future focus, and eWOM intentions. We conclude with a discussion of how brand advertising can facilitate societal well-being as high fit brands help individuals solve pandemic related challenges and generate more consumer engagement via eWOM intentions.Publication Metadata only Managing home health-care services with dynamic arrivals during a public health emergency(IEEE-Inst Electrical Electronics Engineers Inc, 2024) Araz, Özgür M.; Department of Industrial Engineering; Çınar, Ahmet; Salman, Fatma Sibel; Parçaoğlu, Mert; Department of Industrial Engineering; ; Graduate School of Sciences and Engineering; College of Engineering;We consider a public health emergency, during which a high number of patients and their varying health conditions necessitate prioritizing patients receiving home health care. Moreover, the dynamic emergence of patients needing urgent care during the day should be handled by rescheduling these patients. In this article, we present a reoptimization framework for this dynamic problem to periodically determine which patients will be visited in which order on each day to maximize the total priority of visited patients and to minimize the overtime for the health-care provider. This optimization framework also aims to minimize total routing time. A mixed-integer programming (MIP) model is formulated and solved at predetermined reoptimization times, to assure that urgent patients are visited within the current day, while visits of others may be postponed, if overtime is not desired or limited. The effectiveness of a schedule is evaluated with respect to several performance metrics, such as the number of patients whose visits are postponed to the next day, waiting time of urgent patients, and required overtime. The MIP-based approach is compared to two practical heuristics that achieve satisfactory performance under a nervous service system by excelling in different criteria. The MIP-based reoptimization approach is demonstrated for a case during the COVID-19 pandemic. We contribute to the home health-care literature by managing dynamic/urgent patient arrivals under a multiperiod setting with prioritized patients, where we optimize different rescheduling objectives via three alternative reoptimization approaches. © 1988-2012 IEEE.Publication Metadata only The climate crisis and private companies: how to address the sustainability arbitrage problem(Springer Heidelberg, 2023) Veziroğlu, Cem; Kayıklık, Abdurrahman; Law SchoolIn the presence of pressing challenges related to climate change, there is a wide range of policy proposals concerning the green transition of companies. Although private companies-especially those in the energy sector-have a significant role in the climate crisis, current strategies focus mainly on public companies. Such a single-minded approach to policymaking could give rise to a phenomenon that we term sustainability arbitrage, whereby activities causing climate change gradually shift from public firms to private ones. This may, in turn, create a world where public firms look relatively green while their private rivals become the main driver of activities contributing to the climate crisis. In this paper, we focus on sustainability arbitrage, its manifestations and possible strategies to overcome this problem. We first discuss if the current sustainability-driven corporate governance mechanisms are effective in curbing the sustainability arbitrage problem. In order to prevent sustainability arbitrage, we argue for extending mandatory climate disclosure rules to private companies. We also analyze responsible divestment/phasing out of carbon-intensive assets by public companies as a complementary strategy.Publication Metadata only Interpretation of the scope of international commercial arbitration agreements: a comparison of Swiss and Turkish case law(Springer Heidelberg, 2024) Önay, Işık; Law SchoolDetermining the extent to which parties have agreed to submit their disputes to arbitration is a matter of contract interpretation. It is very rare that an international arbitration convention or national legislation on international arbitration provides specific rules pertaining to interpretation of the scope of arbitration agreements. Therefore, general rules of contract interpretation are usually used as a starting point to construe the scope of international commercial arbitration agreements. Developing specific principles for interpretation is left to courts and arbitral tribunals. This paper focuses on the practice of courts regarding this matter in two countries, i.e., Switzerland and Turkey. The paper firstly provides an overview of the general principles adopted by the courts in the two countries. Then case law in both countries is compared and contrasted with regard to selected scenarios frequently occurring in practice. The comparison of case law reveals how courts' differing approaches to arbitration can make a difference in practice, even where very similar rules are applied. The comparison confirms the reputation of Swiss courts for adopting a pro-arbitration approach. Turkish courts, on the other hand, seem to be more reluctant in construing the scope of international commercial arbitration agreements broadly. This paper argues that the current practice in Turkey does not reflect the legislator's intent and courts should change their practice and adopt a more liberal approach in line with contemporary trends in international commercial arbitration practice.Publication Metadata only How, when, and why do attribute-complementary versus attribute-similar cobrands affect brand evaluations: a concept combination perspective(Oxford Univ Press Inc, 2015) Swaminathan, Vanitha; Kubat, Umut; Department of Business Administration; N/A; Canlı, Zeynep Gürhan; Şanlı, Ceren Hayran; Faculty Member; PhD Student; Department of Business Administration; College of Administrative Sciences and Economics; Graduate School of Business; 16135; 275215Extant research on cobranding does not examine when and why complementarity or similarity between cobranding partners can be more effective. This research examines consumers' reactions to cobranded partnerships that feature brands with either complementary or similar attribute levels, both of which are common in the marketplace. The results of six experiments show that consumers' evaluations vary as a function of concept combination interpretation strategy (property mapping or relational linking) and whether cobranded partners have complementary or similar attributes. Specifically, when consumers use property mapping, they evaluate cobranded partnerships with complementary (vs. similar) attribute levels more favorably. In contrast, when using relational linking, they evaluate cobranded partnerships with complementary (vs. similar) attribute levels less favorably. The results also reveal that the breadth of the host brand (broad vs. narrow) and the type of advertising influence the extent to which consumers are likely to use property mapping or relational linking in evaluating cobranded partnerships.