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search.filters.author.Özturan, Peren
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search.filters.subject.Marketing, Management
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search.filters.subject.Strategic planning
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2013
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Marketing strategy in tough economic times
(
Koç University
,
2013
)
Özturan, Peren
;
Tunalı, Ayşegül Özsomer
;
0000-0003-3262-7759
;
Koç University Graduate School of Business
;
Business Administration
;
108158
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