Researcher:
Karataş, Mustafa

Profile Picture
ORCID

Job Title

PhD Student

First Name

Mustafa

Last Name

Karataş

Name

Name Variants

Karataş, Mustafa

Email Address

Birth Date

Filters

20203

Advanced Search

Filter by

Settings

Researcher Of Publications: search.filters.isAuthorOfPublication.5bf502f0-d1ef-4f7a-955e-39a9f08f6014

Search Results

Now showing 1 - 3 of 3
  • Placeholder
    PublicationMetadata only
    A construal level account of the impact of religion and god on prosociality
    (Sage, 2020) N/A; N/A; Department of Business Administration; Canlı, Zeynep Gürhan; Karataş, Mustafa; PhD Student; Faculty Member; Department of Business Administration; Graduate School of Business; College of Administrative Sciences and Economics; N/A; 16135
    This research shows that the two most prevalent religious constructs-God and religion-differentially impact cognition. Activating thoughts about God (vs. religion) induces a relatively more abstract (vs. concrete) mindset (Studies 1a-1c). Consequently, time donation intentions (Study 2) and actual monetary donations (Study 3) after a God (vs. religion) prime increase when people are presented an abstractly (vs. concretely) framed donation appeal. Similarly, people donate more money to distant (vs. close) donation targets, which are construed relatively abstractly (vs. concretely), when a religious speech activates predominantly God-specific (vs. religion-specific) thoughts (Study 4). These effects are mediated by "feeling right" under construal level fit (Study 3). Overall, this research significantly advances extant knowledge on religious cognition and past research on the link between religion and prosociality.
  • Placeholder
    PublicationMetadata only
    When consumers prefer bundles with noncomplementary items to bundles with complementary items: the role of mindset abstraction
    (John Wiley and Sons Ltd, 2020) N/A; N/A; Department of Business Administration; Canlı, Zeynep Gürhan; Karataş, Mustafa; PhD Student; Faculty Member; Department of Business Administration; Graduate School of Business; College of Administrative Sciences and Economics; N/A; 16135
    Past research shows that consumers evaluate bundles with complementary items more favorably than they evaluate bundles with noncomplementary items. in a series of four experiments that involve evaluation, willingness to pay, and real choice, we show that this well-established effect is moderated by the level of mindset abstraction. Complementarity (vs. noncomplementarity) among bundle items prompts relatively concrete (vs. abstract) thinking (study 1). Consequently, consumers evaluate complementary (vs. noncomplementary) bundles more favorably when they think in more concrete (vs. abstract) terms (study 2) or when the consumption context involves lower (vs. higher) spatial (study 3) or temporal (study 4) distance. these effects are mediated by consumers' heightened sense of "feeling right" during decision making under construal fit (study 4). Finally, the level of complementarity among bundle items differentially influences mental abstraction because of consumers' tendency to perceive bundles as a single inseparable unit. therefore, the effect attenuates when consumers adopt a separating-rather than a connecting-mindset (study 3). Overall, this work significantly extends past research on product bundles and offers several managerial implications.
  • Placeholder
    PublicationMetadata only
    Making decisions in foreign languages: weaker senses of ownership attenuate the endowment effect
    (John Wiley & Sons Ltd, 2020) N/A; N/A; Karataş, Mustafa; PhD Student; Graduate School of Business; N/A
    Although the number of bilingual consumers is expanding, research on the impact of language on consumer decision making is scarce. The current research examines the endowment effect, which is a fundamental consumer decision-making regularity, under native versus foreign language processing. I show that the endowment effect, which refers to higher valuation of a given product by sellers than buyers, is attenuated when sellers and buyers process information in a foreign language due to a decrease in sellers' valuation of the product. I further document empirical evidence for the underlying mechanism of this finding. Thinking in a foreign language diminishes the impact of affective reactions on sellers' judgment, which results in lowered sense of psychological ownership. This lowered sense of psychological ownership significantly decreases sellers' valuation to a level comparable to the valuation of buyers. The implications of these results for theory and practice, and avenues for future research are discussed.