Researcher:
Aydınoğlu, Nilüfer Zümrüt

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Nilüfer Zümrüt

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Aydınoğlu

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Aydınoğlu, Nilüfer Zümrüt

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2010 - 2019132020 - 20222

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Researcher Of Publications: search.filters.isAuthorOfPublication.7456e44d-8ad2-457f-b140-bca1ea9b5981

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Now showing 1 - 10 of 15
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    A review of consumer embarrassment as a public and private emotion
    (John Wiley and Sons Ltd, 2019) Krishna, Aradhna; Herd, Kelly B.; Department of Business Administration; Aydınoğlu, Nilüfer Zümrüt; Faculty Member; Department of Business Administration; College of Administrative Sciences and Economics; 114037
    Whether the result of mispronouncing a fancy brand name, miscalculating a tip, purchasing a sensitive product, or stumbling into a product display, embarrassment is an important part of the consumer landscape. Embarrassment has traditionally been considered a social emotion, one that can only be experienced in public. In this paper, we offer a comprehensive review of consumer embarrassment and consider situations in which embarrassment can affect consumer behavior in both public and private contexts. We define embarrassment using this broader conceptualization and outline the transgressions that might trigger embarrassment in consumption contexts. We also discuss the diverse implications of embarrassment for consumer behavior, and review the strategies that both consumers and practitioners can use to mitigate embarrassment and its negative consequences. We hope this framework will stimulate new research on consumer embarrassment in both public and private contexts.
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    Embarrassed by calories: joint effect of calorie posting and social context
    (The University of Chicago Press, 2022) Ceylan, Melis; Morwitz, Vicki G.; Department of Business Administration; Aydınoğlu, Nilüfer Zümrüt; Faculty Member; Department of Business Administration; College of Administrative Sciences and Economics; 114037
    Given growing health concerns about obesity, it is important to understand under what conditions calorie posting will lead to reduced caloric consumption. In one field experiment and three scenario-based studies, we show that disclosing dish-specific calorie information on a menu is more effective in lowering the total calorie of meal orders when food is ordered in the company of others. We further demonstrate that the joint effect of calorie posting and social context on food choice occurs due to anticipated embarrassment as ordering an indulgent, high-calorie meal interferes with impression management concerns in these dining contexts. Consumers order lower-calorie meals to circumvent social embarrassment. Recognizing the importance of impression management concerns during food choice, our research sheds light on previous mixed findings regarding the effectiveness of calorie posting on menus by demonstrating when and why consumers might use caloric information when making food choices.
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    Sensory aspects of package design
    (2017) Krishna, Aradhna; Cian, Luca; Department of Business Administration; Aydınoğlu, Nilüfer Zümrüt; Faculty Member; Department of Business Administration; College of Administrative Sciences and Economics; 114037
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    The delicate balance of social influences on consumption: a comprehensive model of consumer-centric fear of missing out
    (Pergamon-Elsevier Science Ltd, 2022) Argan, Metin; Argan, Mehpare Tokay; Ozer, Alper; Department of Business Administration; Aydınoğlu, Nilüfer Zümrüt; Faculty Member; Department of Business Administration; College of Administrative Sciences and Economics; 114037
    The current study explores the underlying psycho-social motivations of consumer-centric fear of missing out (FoMO) and, in turn, its effects on consumption behavior. More specifically, we add to the literature by investigating the complex set of relationships between the antecedents of consumer-centric FoMO (consumer need for uniqueness - CNFU and consumer independence), its underlying dimensions (desire for belonging and anxiety of isolation), and its consequences on (conformity and conspicuous) consumption. The data were collected from a total of 1156 consumers residing in the United States and Turkey, a developed and a developing country, using convenience sampling. Confirmatory factor analyses, as well as structural equation modeling, were applied. The findings revealed negative effects of consumer independence on consumer-centric FoMO, whereas CNFU had a counter-intuitive positive effect, as proposed. In turn, the underlying dimensions of FoMO, desire for belonging and anxiety of isolation, affected consumption consequences in the opposite direction with positive and negative influences respectively. Moreover, consumer-centric FoMO mediated the association between individual consumer differences and socially-motivated consumption behavior. The theoretical and applied implications of these results are discussed.
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    The power of consumption-imagery in communicating retail-store deals
    (Elsevier, 2019) Krishna, Aradhna; Department of Business Administration; Aydınoğlu, Nilüfer Zümrüt; Faculty Member; Department of Business Administration; College of Administrative Sciences and Economics; 114037
    We show that subtle differences in textual marketing communications can impact the evocation of consumption-imagery, implicitly subsuming all the senses, which consequently affects consumer attitudes toward the communication and the product. Specifically, we demonstrate, through four experiments, that retail-store deals which communicate stronger association between products ("get matching shirt free") are more imagery-evocative compared to those with weaker association ("get second item free"), thereby impacting consumer evaluations. We use literature on imagery, sensory perception, and information processing, specifically relational and item-specific processing, to build our hypotheses. We also provide evidence for how working memory capacity limitations disrupt imagery processing. Our results on effective communication of retail-store deals are even more crucial in today's digital marketplace where imagery is especially important. (C) 2019 New York University. Published by Elsevier Inc. All rights reserved.
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    Guiltless gluttony: the asymmetric effect of size labels on size perceptions and consumption
    (Oxford Univ Press Inc, 2011) Krishna, Aradhna; Department of Business Administration; Aydınoğlu, Nilüfer Zümrüt; Faculty Member; Department of Business Administration; College of Administrative Sciences and Economics; 114037
    Size labels adopted by food vendors can have a major impact on size judgments and consumption. In forming size judgments, consumers integrate the actual size information from the stimuli with the semantic cue from the size label. Size labels influence not only size perception and actual consumption, they also affect perceived consumption. Size labels can also result in relative perceived size reversals, so that consumers deem a smaller package to be bigger than a larger one. Further, consumers are more likely to believe a label that professes an item to be smaller (vs. larger) in the size range associated with that item. This asymmetric effect of size labels can result in larger consumption without the consumer even being aware of it ("guiltless gluttony").
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    Understanding the situational appeal of local brands in emerging economies: The case of Turkey
    (Assoc Consumer Research, 2010) Bata, Rajeev; Department of Business Administration; N/A; Department of Business Administration; Aydınoğlu, Nilüfer Zümrüt; Tunalı, Ayşegül Özsomer; Faculty Member; Faculty Member; Department of Business Administration; College of Administrative Sciences and Economics; N/A; College of Administrative Sciences and Economics; 114037; 108158
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    Wetting the bed at twenty-one: embarrassment as a private emotion
    (Wiley, 2015) Krishna, Aradhna; Herd, Kelly B; Department of Business Administration; Aydınoğlu, Nilüfer Zümrüt; Faculty Member; Department of Business Administration; College of Administrative Sciences and Economics; 114037
    Embarrassment has been defined as a social emotion that occurs due to the violation of a social norm in public, which is appraised by others (what we call "public embarrassment"). We propose that embarrassment can also be felt when one violates a social norm in private, or when one appraises oneself and violates one's self-concept ("private embarrassment"). We develop a typology of embarrassment with two underlying dimensions social context (transgression in-public or in-private) and mechanism (appraisal by others or by the self). of the four resulting categories, one fits with the dominant "social" view of embarrassment, whereas the other three have aspects of privacy. We generate triggers for public and private embarrassment and demonstrate their similarities in study 1. Study 2 (buying an incontinence drug) and study 3 (buying Viagra for impotence versus pleasure) replicate these similarities, and also exhibit differences in the experience of public and private embarrassment through accompanying physiological reactions, action tendencies, and behavioral consequences. Our aim is to expand the scope of embarrassment research to include private contexts and self-appraisal. (C) 2015 Society for Consumer Psychology. Published by Elsevier Inc. All rights reserved.
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    A sense of things to come: future research directions in sensory marketing
    (Taylor and Francis, 2011) Elder, Ryan S.; Barger, Victor; Caldara, Cindy; Chun, Hae Eun; Lee, Chan Jean; Mohr, Gina S.; Stamatogiannakis, Antonios Adoni; Department of Business Administration; Aydınoğlu, Nilüfer Zümrüt; Faculty Member; Department of Business Administration; College of Administrative Sciences and Economics; 114037
    The exciting exploration on sensory marketing presented in this book is just the foundation upon which to build future research. There are myriad unexplored questions and innumerable directions in which to take this research. Our goal in this chapter is not to provide an exhaustive array of these future directions, but rather to stimulate the reader into exploring new ideas. We present possible future directions for each sense individually (vision, audition, smell, touch, taste), and conclude with ideas for future research addressing the interplay among multiple senses within consumer behavior. © 2010 by Taylor and Francis Group, LLC.
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    Sensory and neuromarketing: About and beyond customer sensation
    (Woodhead Publ Ltd, 2016) Sayin, Eda; Department of Business Administration; Aydınoğlu, Nilüfer Zümrüt; Faculty Member; Department of Business Administration; College of Administrative Sciences and Economics; 114037