Researcher:
Mandrik, Carter

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Carter

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Mandrik

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Mandrik, Carter

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2004 - 20053

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Researcher Of Publications: search.filters.isAuthorOfPublication.bb700c78-8cdb-4205-979f-d19056be42cf

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Now showing 1 - 3 of 3
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    Intergenerational influence: roles of conformity to peers and communication effectiveness
    (Wiley, 2005) Fern, EF; Bao, YQ; Department of Economics; Department of Economics; Mandrik, Carter; Faculty Member; College of Administrative Sciences and Economics; N/A
    This research adds to the growing body of literature in consumer socialization by examining intergenerational influence on brand preferences and consumption orientations in parents and young-adult offspring. Two factors suggested in past research to affect intergenerational influence are investigated: conformity to peers and communication effectiveness. A new rigorous method is introduced to demonstrate intergenerational similarity in mother/daughter dyads, distinct from an incipient level of similarity that may occur by chance. Results indicate that communication effectiveness is positively related to intergenerational agreement in all six consumption domains studied, whereas daughter's conformity motivation is related only to prestige sensitivity. Implications and directions for future research are discussed.
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    Exploring the concept and measurement of general risk aversion
    (Assoc Consumer Research, 2005) Bao, Yeqing; Department of Economics; Department of Economics; Mandrik, Carter; Faculty Member; College of Administrative Sciences and Economics; N/A
    In this paper we explore the concept and measurement of a general-as opposed to domain-specific-risk aversion construct. We review the literature on risk aversion and perceived risk, focusing on issues of concept meaning and measurement, and discuss problems with current measures of risk aversion for research application. An exploratory empirical investigation is reported in which we (1), develop a scale to measure general risk aversion and (2), explore its relationships with intentions to engage in various behaviors vis a vis other similar measures used in the past. The paper concludes with a discussion of the implications of our findings and suggestions for future research.
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    Intergenerational influence in mothers and young adult daughters
    (2004) Fern, EF; Bao, YQ; Department of Economics; Department of Economics; Mandrik, Carter; Faculty Member; College of Administrative Sciences and Economics; N/A
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