Publication:
Do size labels have a common meaning among consumers?

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dc.conference.dateJUN 19-21, 2008
dc.conference.locationMichigan, United States
dc.conference.organizer1st Sensory Marketing Conference
dc.contributor.coauthorKrishna, Aradhna
dc.contributor.coauthorWansink, Brian
dc.contributor.departmentDepartment of Business Administration
dc.contributor.facultymemberYes
dc.contributor.kuauthorAydınoğlu, Nilüfer Zümrüt
dc.contributor.schoolcollegeinstituteCollege of Administrative Sciences and Economics
dc.date.accessioned2024-11-09T22:58:36Z
dc.date.issued2011
dc.description.abstractThe influence of language on perception and cognition has been observed for a long time. A number of studies have shown that labels influence visual perception (Lewis, 1963; O’Hare, 1987), sound recognition (Bartlett, 1977), music perception (Meyer, 1956), tactile simulation (Hoshikawa, 1991), color perception (Roberson, Davies, & Davidoff, 2000), and olfactory perception (Herz, 2003). However, the effects of labels on perception are relatively untouched within the domain of consumer behavior. In this chapter, we explore the effects of labeling on size perceptions of consumers. © 2010 by Taylor and Francis Group, LLC.
dc.description.fulltextNo
dc.description.harvestedfromManual
dc.description.indexedbyWOS
dc.description.indexedbyScopus
dc.description.openaccessNO
dc.description.peerreviewstatusN/A
dc.description.publisherscopeInternational
dc.description.readpublishN/A
dc.description.sponsoredbyTubitakEuN/A
dc.description.studentonlypublicationNo
dc.description.studentpublicationNo
dc.description.versionN/A
dc.identifier.WoSQuartileN/A
dc.identifier.doi10.4324/9780203892060-32
dc.identifier.embargoN/A
dc.identifier.endpage357
dc.identifier.isbn9781135429966
dc.identifier.scopus2-s2.0-85121897491
dc.identifier.startpage343
dc.identifier.urihttps://doi.org/10.4324/9780203892060-32
dc.identifier.urihttps://hdl.handle.net/20.500.14288/7752
dc.identifier.wos000307651200021
dc.keywordsPerception
dc.keywordsCategorization
dc.keywordsJudgments
dc.keywordsFramework
dc.keywordsLanguage
dc.keywordsBias
dc.language.isoeng
dc.publisherTaylor and Francis
dc.relation.affiliationKoç University
dc.relation.collectionKoç University Institutional Repository
dc.relation.ispartofSensory Marketing: Research on the Sensuality of Products
dc.relation.openaccessN/A
dc.rightsN/A
dc.subjectBusiness
dc.subjectPsychology
dc.titleDo size labels have a common meaning among consumers?
dc.typeConference Proceeding
dspace.entity.typePublication
local.contributor.kuauthorAydınoğlu, Nilüfer Zümrüt
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relation.isOrgUnitOfPublication.latestForDiscoveryca286af4-45fd-463c-a264-5b47d5caf520
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relation.isParentOrgUnitOfPublication.latestForDiscovery972aa199-81e2-499f-908e-6fa3deca434a

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