Publication: Do size labels have a common meaning among consumers?
Program
KU-Authors
KU Authors
Co-Authors
Krishna, Aradhna
Wansink, Brian
Advisor
Publication Date
Language
English
Journal Title
Journal ISSN
Volume Title
Abstract
Source:
Sensory Marketing: Research on the Sensuality of Products
Publisher:
Taylor and Francis Ltd
Keywords:
Subject
Business, Psychology, Applied