Publication: Do size labels have a common meaning among consumers?
Program
KU-Authors
KU Authors
Co-Authors
Krishna, Aradhna
Wansink, Brian
Publication Date
Language
Embargo Status
Journal Title
Journal ISSN
Volume Title
Alternative Title
Abstract
Source
Publisher
Taylor and Francis Ltd
Subject
Business, Psychology, Applied
Citation
Has Part
Source
Sensory Marketing: Research on the Sensuality of Products
Book Series Title
Edition
DOI
10.4324/9780203892060-32