Publication: The Galileo effect
Program
KU-Authors
KU Authors
Co-Authors
Keiningham, Timothy L.
Cooil, Bruce
Andreassen, Tor Wallin
Publication Date
Language
Type
Embargo Status
Journal Title
Journal ISSN
Volume Title
Alternative Title
Abstract
[No abstract available]
Source
Publisher
American Marketing Association
Subject
Business administration
Citation
Has Part
Source
Marketing Management