Publication: The Galileo effect
Program
KU-Authors
KU Authors
Co-Authors
Keiningham, Timothy L.
Cooil, Bruce
Andreassen, Tor Wallin
Advisor
Publication Date
Language
English
Type
Journal Title
Journal ISSN
Volume Title
Abstract
[No abstract available]
Description
Source:
Marketing Management
Publisher:
American Marketing Association
Keywords:
Subject
Business administration