Publication: The Galileo effect
| dc.contributor.coauthor | Keiningham, Timothy L. | |
| dc.contributor.coauthor | Cooil, Bruce | |
| dc.contributor.coauthor | Andreassen, Tor Wallin | |
| dc.contributor.department | Department of Business Administration | |
| dc.contributor.kuauthor | Aksoy, Lerzan | |
| dc.contributor.schoolcollegeinstitute | College of Administrative Sciences and Economics | |
| dc.date.accessioned | 2024-11-09T23:05:22Z | |
| dc.date.issued | 2008 | |
| dc.description.abstract | [No abstract available] | |
| dc.description.indexedby | Scopus | |
| dc.description.issue | 1 | |
| dc.description.openaccess | YES | |
| dc.description.publisherscope | International | |
| dc.description.sponsoredbyTubitakEu | N/A | |
| dc.description.volume | 17 | |
| dc.identifier.issn | 1061-3846 | |
| dc.identifier.link | https://www.scopus.com/inward/record.uri?eid=2-s2.0-38949147821andpartnerID=40andmd5=1485a2d7eb71142c686b0846e1caefbb | |
| dc.identifier.quartile | Q2 | |
| dc.identifier.scopus | 2-s2.0-38949147821 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14288/8789 | |
| dc.language.iso | eng | |
| dc.publisher | American Marketing Association | |
| dc.relation.ispartof | Marketing Management | |
| dc.subject | Business administration | |
| dc.title | The Galileo effect | |
| dc.type | Journal Article | |
| dspace.entity.type | Publication | |
| local.contributor.kuauthor | Aksoy, Lerzan | |
| local.publication.orgunit1 | College of Administrative Sciences and Economics | |
| local.publication.orgunit2 | Department of Business Administration | |
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