Publication: Embedding brands within media content: the impact of message, media, and consumer characteristics on placement efficacy
Program
KU-Authors
KU Authors
Co-Authors
Malkoc, Selin A
Bhatnagar, Namita
Editor & Affiliation
Compiler & Affiliation
Translator
Other Contributor
Date
Language
Type
Embargo Status
N/A
Journal Title
Journal ISSN
Volume Title
Alternative Title
Abstract
[No abstract available]
Source
Publisher
Lawrence Erlbaum Associates
Subject
Business administration
Citation
Has Part
Source
The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion
Book Series Title
Edition
DOI
10.4324/9781410609366
item.page.datauri
Link
Rights
N/A