Publication: Embedding brands within media content: the impact of message, media, and consumer characteristics on placement efficacy
Program
KU-Authors
KU Authors
Co-Authors
Malkoc, Selin A
Bhatnagar, Namita
Advisor
Publication Date
2003
Language
English
Type
Book Chapter
Journal Title
Journal ISSN
Volume Title
Abstract
[No abstract available]
Description
Source:
The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion
Publisher:
Lawrence Erlbaum Associates
Keywords:
Subject
Business administration