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Efficacy of brand placements: The impact of consumer awareness and message salience

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dc.contributor.coauthorBhatnagar, N
dc.contributor.coauthorMalkoc, SA
dc.contributor.departmentDepartment of Business Administration
dc.contributor.kuauthorAksoy, Lerzan
dc.contributor.schoolcollegeinstituteCollege of Administrative Sciences and Economics
dc.date.accessioned2024-11-09T23:42:56Z
dc.date.issued2003
dc.description.indexedbyWOS
dc.description.openaccessNO
dc.description.publisherscopeInternational
dc.description.sponsoredbyTubitakEuN/A
dc.description.volume30
dc.identifier.isbn0-915552-49-3
dc.identifier.issn0098-9258
dc.identifier.urihttps://hdl.handle.net/20.500.14288/13407
dc.language.isoeng
dc.publisherAssoc Consumer Research
dc.relation.ispartofAdvances In Consumer Research, Vol 30
dc.subjectBusiness
dc.titleEfficacy of brand placements: The impact of consumer awareness and message salience
dc.typeBook Chapter
dspace.entity.typePublication
local.contributor.kuauthorAksoy, Lerzan
local.publication.orgunit1College of Administrative Sciences and Economics
local.publication.orgunit2Department of Business Administration
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relation.isOrgUnitOfPublication.latestForDiscoveryca286af4-45fd-463c-a264-5b47d5caf520
relation.isParentOrgUnitOfPublication972aa199-81e2-499f-908e-6fa3deca434a
relation.isParentOrgUnitOfPublication.latestForDiscovery972aa199-81e2-499f-908e-6fa3deca434a

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