Publication: Efficacy of brand placements: The impact of consumer awareness and message salience
Program
KU-Authors
KU Authors
Co-Authors
Bhatnagar, N
Malkoc, SA
Advisor
Publication Date
Language
English
Type
Journal Title
Journal ISSN
Volume Title
Abstract
Source:
Advances In Consumer Research, Vol 30
Publisher:
Assoc Consumer Research
Keywords:
Subject
Business