Publication: Efficacy of brand placements: The impact of consumer awareness and message salience
Program
KU-Authors
KU Authors
Co-Authors
Bhatnagar, N
Malkoc, SA
Publication Date
Language
Type
Embargo Status
Journal Title
Journal ISSN
Volume Title
Alternative Title
Abstract
Source
Publisher
Assoc Consumer Research
Subject
Business
Citation
Has Part
Source
Advances In Consumer Research, Vol 30