Publication: Efficacy of brand placements: The impact of consumer awareness and message salience
Program
KU-Authors
KU Authors
Co-Authors
Bhatnagar, N
Malkoc, SA
Date
Language
Type
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N/A
Journal Title
Journal ISSN
Volume Title
Alternative Title
Abstract
BAKILACAK
Source
Publisher
Assoc Consumer Research
Keywords
Business
Citation
Has Part
Source
Advances In Consumer Research, Vol 30
Book Series Title
Edition
DOI
item.page.datauri
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Rights
N/A