Publication: The brand-customer connection
Program
KU-Authors
KU Authors
Co-Authors
Keiningham, T.L.
Perkins-Munn, T.
Vavra, T.G.
Editor & Affiliation
Compiler & Affiliation
Translator
Other Contributor
Date
Language
Type
Embargo Status
N/A
Journal Title
Journal ISSN
Volume Title
Alternative Title
Abstract
BAKILACAK
Source
Publisher
American Marketing Association (AMA)
Subject
Business administration
Citation
Has Part
Source
Marketing Management
Book Series Title
Edition
DOI
item.page.datauri
Rights
N/A