Publication: The brand-customer connection
Program
KU-Authors
KU Authors
Co-Authors
Keiningham, T.L.
Perkins-Munn, T.
Vavra, T.G.
Publication Date
Language
Type
Embargo Status
Journal Title
Journal ISSN
Volume Title
Alternative Title
Abstract
Source
Publisher
American Marketing Association (AMA)
Subject
Business administration
Citation
Has Part
Source
Marketing Management