Publication: The brand-customer connection
| dc.contributor.coauthor | Keiningham, T.L. | |
| dc.contributor.coauthor | Perkins-Munn, T. | |
| dc.contributor.coauthor | Vavra, T.G. | |
| dc.contributor.department | Department of Business Administration | |
| dc.contributor.kuauthor | Aksoy, Lerzan | |
| dc.contributor.kuprofile | Faculty Member | |
| dc.contributor.other | Department of Business Administration | |
| dc.contributor.schoolcollegeinstitute | College of Administrative Sciences and Economics | |
| dc.contributor.yokid | N/A | |
| dc.date.accessioned | 2024-11-09T23:46:42Z | |
| dc.date.issued | 2005 | |
| dc.description.abstract | N/A | |
| dc.description.indexedby | Scopus | |
| dc.description.issue | 4 | |
| dc.description.openaccess | YES | |
| dc.description.publisherscope | International | |
| dc.description.sponsoredbyTubitakEu | N/A | |
| dc.description.volume | 14 | |
| dc.identifier.doi | N/A | |
| dc.identifier.issn | 1061-3846 | |
| dc.identifier.link | https://www.scopus.com/inward/record.uri?eid=2-s2.0-24344461438&partnerID=40&md5=3f41ce818d1ca2a009be42d138f8c06b | |
| dc.identifier.quartile | Q3 | |
| dc.identifier.scopus | 2-s2.0-24344461438 | |
| dc.identifier.uri | https://eds.s.ebscohost.com/eds/pdfviewer/pdfviewer?vid=0&sid=8a5931de-92da-41fa-b524-77e901bba89d%40redis | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14288/13991 | |
| dc.keywords | N/A | |
| dc.language | English | |
| dc.publisher | American Marketing Association (AMA) | |
| dc.source | Marketing Management | |
| dc.subject | Business administration | |
| dc.title | The brand-customer connection | |
| dc.type | Review | |
| dspace.entity.type | Publication | |
| local.contributor.authorid | 0000-0002-0264-3275 | |
| local.contributor.kuauthor | Aksoy, Lerzan | |
| relation.isOrgUnitOfPublication | ca286af4-45fd-463c-a264-5b47d5caf520 | |
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