Publication:
The brand-customer connection

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dc.contributor.coauthorKeiningham, T.L.
dc.contributor.coauthorPerkins-Munn, T.
dc.contributor.coauthorVavra, T.G.
dc.contributor.departmentDepartment of Business Administration
dc.contributor.kuauthorAksoy, Lerzan
dc.contributor.schoolcollegeinstituteCollege of Administrative Sciences and Economics
dc.date.accessioned2024-11-09T23:46:42Z
dc.date.issued2005
dc.description.indexedbyScopus
dc.description.issue4
dc.description.openaccessYES
dc.description.publisherscopeInternational
dc.description.sponsoredbyTubitakEuN/A
dc.description.volume14
dc.identifier.issn1061-3846
dc.identifier.linkhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-24344461438&partnerID=40&md5=3f41ce818d1ca2a009be42d138f8c06b
dc.identifier.quartileQ3
dc.identifier.scopus2-s2.0-24344461438
dc.identifier.urihttps://eds.s.ebscohost.com/eds/pdfviewer/pdfviewer?vid=0&sid=8a5931de-92da-41fa-b524-77e901bba89d%40redis
dc.identifier.urihttps://hdl.handle.net/20.500.14288/13991
dc.language.isoeng
dc.publisher American Marketing Association (AMA)
dc.relation.ispartofMarketing Management
dc.subjectBusiness administration
dc.titleThe brand-customer connection
dc.typeReview
dspace.entity.typePublication
local.contributor.kuauthorAksoy, Lerzan
local.publication.orgunit1College of Administrative Sciences and Economics
local.publication.orgunit2Department of Business Administration
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