Publication:
Understanding the situational appeal of local brands in emerging economies: The case of Turkey

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dc.contributor.coauthorBata, Rajeev
dc.contributor.departmentDepartment of Business Administration
dc.contributor.kuauthorAydınoğlu, Nilüfer Zümrüt
dc.contributor.kuauthorTunalı, Ayşegül Özsomer
dc.contributor.schoolcollegeinstituteCollege of Administrative Sciences and Economics
dc.date.accessioned2024-11-09T23:10:37Z
dc.date.issued2010
dc.description.indexedbyWOS
dc.description.openaccessNO
dc.description.sponsoredbyTubitakEuN/A
dc.description.volume37
dc.identifier.isbn978-0-915552-65-8
dc.identifier.issn0098-9258
dc.identifier.urihttps://hdl.handle.net/20.500.14288/9501
dc.identifier.wos315535000274
dc.language.isoeng
dc.publisherAssoc Consumer Research
dc.relation.ispartofAdvances In Consumer Research, Vol Xxxvii
dc.subjectBusiness
dc.subjectPsychology
dc.subjectApplied
dc.titleUnderstanding the situational appeal of local brands in emerging economies: The case of Turkey
dc.typeConference Proceeding
dspace.entity.typePublication
local.contributor.kuauthorAydınoğlu, Nilüfer Zümrüt
local.contributor.kuauthorÖzsomer, Ayşegül
local.publication.orgunit1College of Administrative Sciences and Economics
local.publication.orgunit2Department of Business Administration
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relation.isOrgUnitOfPublication.latestForDiscoveryca286af4-45fd-463c-a264-5b47d5caf520
relation.isParentOrgUnitOfPublication972aa199-81e2-499f-908e-6fa3deca434a
relation.isParentOrgUnitOfPublication.latestForDiscovery972aa199-81e2-499f-908e-6fa3deca434a

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