Publication:
Understanding the situational appeal of local brands in emerging economies: The case of Turkey

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dc.conference.dateOCT 22-25, 2009
dc.conference.locationPittsburgh, PA
dc.conference.organizerAdvances in Consumer Research, Volume 37
dc.contributor.coauthorBata, Rajeev
dc.contributor.departmentDepartment of Business Administration
dc.contributor.facultymemberYes
dc.contributor.kuauthorAydınoğlu, Nilüfer Zümrüt
dc.contributor.kuauthorTunalı, Ayşegül Özsomer
dc.contributor.schoolcollegeinstituteCollege of Administrative Sciences and Economics
dc.date.accessioned2024-11-09T23:10:37Z
dc.date.issued2010
dc.description.fulltextNo
dc.description.harvestedfromManual
dc.description.indexedbyWOS
dc.description.openaccessNO
dc.description.peerreviewstatusN/A
dc.description.publisherscopeInternational
dc.description.readpublishN/A
dc.description.sponsoredbyTubitakEuN/A
dc.description.studentonlypublicationNo
dc.description.studentpublicationNo
dc.description.versionN/A
dc.identifier.WoSQuartileQ4
dc.identifier.embargoN/A
dc.identifier.endpage755
dc.identifier.isbn9780915552658
dc.identifier.issn0098-9258
dc.identifier.startpage754
dc.identifier.urihttps://hdl.handle.net/20.500.14288/9501
dc.identifier.volume37
dc.identifier.wos000315535000274
dc.language.isoeng
dc.publisher Association for Consumer Research
dc.relation.affiliationKoç University
dc.relation.collectionKoç University Institutional Repository
dc.relation.ispartofAdvances in Consumer Research
dc.relation.openaccessN/A
dc.rightsN/A
dc.subjectBusiness
dc.subjectPsychology
dc.subjectApplied
dc.titleUnderstanding the situational appeal of local brands in emerging economies: The case of Turkey
dc.typeConference Proceeding
dspace.entity.typePublication
local.contributor.kuauthorAydınoğlu, Nilüfer Zümrüt
local.contributor.kuauthorÖzsomer, Ayşegül
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