Publication: Understanding the situational appeal of local brands in emerging economies: The case of Turkey
Program
KU Authors
Co-Authors
Bata, Rajeev
Publication Date
Language
Embargo Status
Journal Title
Journal ISSN
Volume Title
Alternative Title
Abstract
Source
Publisher
Assoc Consumer Research
Subject
Business, Psychology, Applied
Citation
Has Part
Source
Advances In Consumer Research, Vol Xxxvii