Publication: Understanding the situational appeal of local brands in emerging economies: The case of Turkey
Program
KU Authors
Co-Authors
Bata, Rajeev
Editor & Affiliation
Compiler & Affiliation
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N/A
Journal Title
Journal ISSN
Volume Title
Alternative Title
Abstract
BAKILACAK
Source
Publisher
Assoc Consumer Research
Subject
Business, Psychology, Applied
Citation
Has Part
Source
Advances In Consumer Research, Vol Xxxvii
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Edition
DOI
item.page.datauri
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