Publication: Understanding the situational appeal of local brands in emerging economies: The case of Turkey
Program
KU Authors
Co-Authors
Bata, Rajeev
Advisor
Publication Date
2010
Language
English
Type
Conference proceeding
Journal Title
Journal ISSN
Volume Title
Abstract
Description
Source:
Advances In Consumer Research, Vol Xxxvii
Publisher:
Assoc Consumer Research
Keywords:
Subject
Business, Psychology, Applied