Publication:
A global brand management roadmap

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dc.contributor.coauthorBatra, Rajeev
dc.contributor.coauthorChattopadhyay, Amitava
dc.contributor.coauthorter Hofstede, Frenkel
dc.contributor.departmentDepartment of Business Administration
dc.contributor.kuauthorTunalı, Ayşegül Özsomer
dc.contributor.kuprofileFaculty Member
dc.contributor.otherDepartment of Business Administration
dc.contributor.schoolcollegeinstituteCollege of Administrative Sciences and Economics
dc.contributor.yokid108158
dc.date.accessioned2024-11-09T23:37:49Z
dc.date.issued2012
dc.description.abstractN/A
dc.description.indexedbyWoS
dc.description.indexedbyScopus
dc.description.issue1
dc.description.openaccessNO
dc.description.publisherscopeInternational
dc.description.volume29
dc.identifier.doi10.1016/j.ijresmar.2012.01.001
dc.identifier.eissn1873-8001
dc.identifier.issn0167-8116
dc.identifier.quartileQ1
dc.identifier.scopus2-s2.0-84858795094
dc.identifier.urihttp://dx.doi.org/10.1016/j.ijresmar.2012.01.001
dc.identifier.urihttps://hdl.handle.net/20.500.14288/12873
dc.identifier.wos304568100001
dc.keywordsConsumer attitudes
dc.keywordsMarketing strategy
dc.keywordsGlobalization
dc.keywordsPerspectives
dc.languageEnglish
dc.publisherElsevier
dc.sourceInternational Journal of Research in Marketing
dc.subjectBusiness
dc.titleA global brand management roadmap
dc.typeOther
dc.type.otherEditorial material
dspace.entity.typePublication
local.contributor.authorid0000-0003-3262-7759
local.contributor.kuauthorÖzsomer, Ayşegül
relation.isOrgUnitOfPublicationca286af4-45fd-463c-a264-5b47d5caf520
relation.isOrgUnitOfPublication.latestForDiscoveryca286af4-45fd-463c-a264-5b47d5caf520

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