Publication:
A global brand management roadmap

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dc.contributor.coauthorBatra, Rajeev
dc.contributor.coauthorChattopadhyay, Amitava
dc.contributor.coauthorter Hofstede, Frenkel
dc.contributor.departmentDepartment of Business Administration
dc.contributor.facultymemberYes
dc.contributor.kuauthorTunalı, Ayşegül Özsomer
dc.contributor.schoolcollegeinstituteCollege of Administrative Sciences and Economics
dc.date.accessioned2024-11-09T23:37:49Z
dc.date.issued2012
dc.description.fulltextNo
dc.description.harvestedfromManual
dc.description.indexedbyWOS
dc.description.indexedbyScopus
dc.description.openaccessNO
dc.description.peerreviewstatusN/A
dc.description.publisherscopeInternational
dc.description.readpublishN/A
dc.description.sponsoredbyTubitakEuN/A
dc.description.studentonlypublicationNo
dc.description.studentpublicationNo
dc.description.versionN/A
dc.identifier.doi10.1016/j.ijresmar.2012.01.001
dc.identifier.eissn1873-8001
dc.identifier.embargoN/A
dc.identifier.endpage4
dc.identifier.issn0167-8116
dc.identifier.issue1
dc.identifier.quartileQ2
dc.identifier.scopus2-s2.0-84858795094
dc.identifier.startpage1
dc.identifier.urihttps://doi.org/10.1016/j.ijresmar.2012.01.001
dc.identifier.urihttps://hdl.handle.net/20.500.14288/12873
dc.identifier.volume29
dc.identifier.wos000304568100001
dc.keywordsGlobal brands
dc.keywordsGlobal brand management
dc.keywordsBrand strategy
dc.keywordsConsumer perceptions
dc.keywordsGlobalization
dc.keywordsMultinational corporations
dc.keywordsCorporate social responsibility
dc.keywordsBrand equity
dc.keywordsInternational marketing
dc.keywordsConsumer identity
dc.language.isoeng
dc.publisherElsevier
dc.relation.affiliationKoç University
dc.relation.collectionKoç University Institutional Repository
dc.relation.ispartofInternational Journal of Research in Marketing
dc.relation.openaccessN/A
dc.rightsN/A
dc.subjectBusiness
dc.subjectMarketing
dc.subjectInternational business
dc.subjectManagement
dc.titleA global brand management roadmap
dc.typeOther
dspace.entity.typePublication
local.contributor.kuauthorÖzsomer, Ayşegül
relation.isOrgUnitOfPublicationca286af4-45fd-463c-a264-5b47d5caf520
relation.isOrgUnitOfPublication.latestForDiscoveryca286af4-45fd-463c-a264-5b47d5caf520
relation.isParentOrgUnitOfPublication972aa199-81e2-499f-908e-6fa3deca434a
relation.isParentOrgUnitOfPublication.latestForDiscovery972aa199-81e2-499f-908e-6fa3deca434a

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