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A global brand management roadmap

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dc.contributor.coauthorBatra, Rajeev
dc.contributor.coauthorChattopadhyay, Amitava
dc.contributor.coauthorter Hofstede, Frenkel
dc.contributor.departmentDepartment of Business Administration
dc.contributor.kuauthorFaculty Member, Tunalı, Ayşegül Özsomer
dc.contributor.schoolcollegeinstituteCollege of Administrative Sciences and Economics
dc.date.accessioned2024-11-09T23:37:49Z
dc.date.issued2012
dc.description.indexedbyWOS
dc.description.indexedbyScopus
dc.description.issue1
dc.description.openaccessNO
dc.description.publisherscopeInternational
dc.description.sponsoredbyTubitakEuN/A
dc.description.volume29
dc.identifier.doi10.1016/j.ijresmar.2012.01.001
dc.identifier.eissn1873-8001
dc.identifier.issn0167-8116
dc.identifier.quartileQ1
dc.identifier.scopus2-s2.0-84858795094
dc.identifier.urihttps://doi.org/10.1016/j.ijresmar.2012.01.001
dc.identifier.urihttps://hdl.handle.net/20.500.14288/12873
dc.identifier.wos304568100001
dc.keywordsConsumer attitudes
dc.keywordsMarketing strategy
dc.keywordsGlobalization
dc.keywordsPerspectives
dc.language.isoeng
dc.publisherElsevier
dc.relation.ispartofInternational Journal of Research in Marketing
dc.subjectBusiness
dc.titleA global brand management roadmap
dc.typeOther
dc.type.otherEditorial material
dspace.entity.typePublication
local.contributor.kuauthorÖzsomer, Ayşegül
local.publication.orgunit1College of Administrative Sciences and Economics
local.publication.orgunit2Department of Business Administration
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relation.isOrgUnitOfPublication.latestForDiscoveryca286af4-45fd-463c-a264-5b47d5caf520
relation.isParentOrgUnitOfPublication972aa199-81e2-499f-908e-6fa3deca434a
relation.isParentOrgUnitOfPublication.latestForDiscovery972aa199-81e2-499f-908e-6fa3deca434a

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