Publication: A global brand management roadmap
Program
KU-Authors
KU Authors
Co-Authors
Batra, Rajeev
Chattopadhyay, Amitava
ter Hofstede, Frenkel
Publication Date
Language
Type
Embargo Status
Journal Title
Journal ISSN
Volume Title
Alternative Title
Abstract
Source
Publisher
Elsevier
Subject
Business
Citation
Has Part
Source
International Journal of Research in Marketing
Book Series Title
Edition
DOI
10.1016/j.ijresmar.2012.01.001