Publication: A global brand management roadmap
Program
KU-Authors
KU Authors
Co-Authors
Batra, Rajeev
Chattopadhyay, Amitava
ter Hofstede, Frenkel
Advisor
Publication Date
2012
Language
English
Type
Other
Journal Title
Journal ISSN
Volume Title
Abstract
N/A
Description
Source:
International Journal of Research in Marketing
Publisher:
Elsevier
Keywords:
Subject
Business