Publication:
A global brand management roadmap

Placeholder

School / College / Institute

Program

KU Authors

Co-Authors

Batra, Rajeev
Chattopadhyay, Amitava
ter Hofstede, Frenkel

Publication Date

Language

Type

Embargo Status

Journal Title

Journal ISSN

Volume Title

Alternative Title

Abstract

Source

Publisher

Elsevier

Subject

Business

Citation

Has Part

Source

International Journal of Research in Marketing

Book Series Title

Edition

DOI

10.1016/j.ijresmar.2012.01.001

item.page.datauri

Link

Rights

Copyrights Note

Endorsement

Review

Supplemented By

Referenced By

0

Views

0

Downloads

View PlumX Details