Publication: Et tu, Brutus?: A case for consumer skepticism and backlash against product placements
dc.contributor.coauthor | Bhatnagar, N | |
dc.contributor.department | Department of Business Administration | |
dc.contributor.kuauthor | Aksoy, Lerzan | |
dc.contributor.schoolcollegeinstitute | College of Administrative Sciences and Economics | |
dc.date.accessioned | 2024-11-09T23:00:01Z | |
dc.date.issued | 2004 | |
dc.description.indexedby | WOS | |
dc.description.openaccess | NO | |
dc.description.publisherscope | International | |
dc.description.sponsoredbyTubitakEu | N/A | |
dc.description.volume | 31 | |
dc.identifier.isbn | 0-915552-53-1 | |
dc.identifier.issn | 0098-9258 | |
dc.identifier.uri | https://hdl.handle.net/20.500.14288/7971 | |
dc.language.iso | eng | |
dc.publisher | Assoc Consumer Research | |
dc.relation.ispartof | Advances In Consumer Research, Volume Xxxi | |
dc.subject | Business | |
dc.title | Et tu, Brutus?: A case for consumer skepticism and backlash against product placements | |
dc.type | Book Chapter | |
dspace.entity.type | Publication | |
local.contributor.kuauthor | Aksoy, Lerzan | |
local.publication.orgunit1 | College of Administrative Sciences and Economics | |
local.publication.orgunit2 | Department of Business Administration | |
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relation.isOrgUnitOfPublication.latestForDiscovery | ca286af4-45fd-463c-a264-5b47d5caf520 | |
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