Publication: Et tu, Brutus?: A case for consumer skepticism and backlash against product placements
Program
KU-Authors
KU Authors
Co-Authors
Bhatnagar, N
Advisor
Publication Date
Language
English
Type
Journal Title
Journal ISSN
Volume Title
Abstract
Source:
Advances In Consumer Research, Volume Xxxi
Publisher:
Assoc Consumer Research
Keywords:
Subject
Business