Publication: A sense of things to come: future research directions in sensory marketing
Program
KU-Authors
KU Authors
Co-Authors
Elder, Ryan S.
Barger, Victor
Caldara, Cindy
Chun, Hae Eun
Lee, Chan Jean
Mohr, Gina S.
Stamatogiannakis, Antonios Adoni
Advisor
Publication Date
2011
Language
English
Type
Book Chapter
Journal Title
Journal ISSN
Volume Title
Abstract
The exciting exploration on sensory marketing presented in this book is just the foundation upon which to build future research. There are myriad unexplored questions and innumerable directions in which to take this research. Our goal in this chapter is not to provide an exhaustive array of these future directions, but rather to stimulate the reader into exploring new ideas. We present possible future directions for each sense individually (vision, audition, smell, touch, taste), and conclude with ideas for future research addressing the interplay among multiple senses within consumer behavior. © 2010 by Taylor and Francis Group, LLC.
Description
Source:
Sensory Marketing: Research on the Sensuality of Products
Publisher:
Taylor and Francis
Keywords:
Subject
Business administration