Publication:
A sense of things to come: future research directions in sensory marketing

Placeholder

Organizational Units

Program

KU Authors

Co-Authors

Elder, Ryan S.
Barger, Victor
Caldara, Cindy
Chun, Hae Eun
Lee, Chan Jean
Mohr, Gina S.
Stamatogiannakis, Antonios Adoni

Advisor

Publication Date

2011

Language

English

Type

Book Chapter

Journal Title

Journal ISSN

Volume Title

Abstract

The exciting exploration on sensory marketing presented in this book is just the foundation upon which to build future research. There are myriad unexplored questions and innumerable directions in which to take this research. Our goal in this chapter is not to provide an exhaustive array of these future directions, but rather to stimulate the reader into exploring new ideas. We present possible future directions for each sense individually (vision, audition, smell, touch, taste), and conclude with ideas for future research addressing the interplay among multiple senses within consumer behavior. © 2010 by Taylor and Francis Group, LLC.

Description

Source:

Sensory Marketing: Research on the Sensuality of Products

Publisher:

Taylor and Francis

Keywords:

Subject

Business administration

Citation

Endorsement

Review

Supplemented By

Referenced By

Copy Rights Note

0

Views

0

Downloads

View PlumX Details