Publication: Global product R&D and the firm's strategic position
Program
KU-Authors
KU Authors
Co-Authors
Zou, S.M.
Advisor
Publication Date
1999
Language
English
Type
Journal Article
Journal Title
Journal ISSN
Volume Title
Abstract
The authors investigate coordination and concentration of firms' global product research and development (R&D) and their effect on the firm's global strategic position. Some internal and external antecedents of coordination and concentration also are identified. A conceptual model is developed and tested bq structural equation modeling. The results show that coordination of R&D is a key determinant of the firm's global strategic position. Furthermore, coordination of R&D is influenced by global emphasis and human resource flexibility, both internal organizational resources. Similarly, concentration of R&D is influenced by human resource flexibility. The implications of the findings are discussed.
Description
Source:
Journal of International Marketing
Publisher:
Amer Marketing Assoc
Keywords:
Subject
Business