Publication: Global product R&D and the firm's strategic position
Program
KU-Authors
KU Authors
Co-Authors
Zou, S.M.
Publication Date
Language
Type
Embargo Status
Journal Title
Journal ISSN
Volume Title
Alternative Title
Abstract
The authors investigate coordination and concentration of firms' global product research and development (R&D) and their effect on the firm's global strategic position. Some internal and external antecedents of coordination and concentration also are identified. A conceptual model is developed and tested bq structural equation modeling. The results show that coordination of R&D is a key determinant of the firm's global strategic position. Furthermore, coordination of R&D is influenced by global emphasis and human resource flexibility, both internal organizational resources. Similarly, concentration of R&D is influenced by human resource flexibility. The implications of the findings are discussed.
Source
Publisher
Amer Marketing Assoc
Subject
Business
Citation
Has Part
Source
Journal of International Marketing
Book Series Title
Edition
DOI
10.1177/1069031X9900700105