Publication:
Global product R&D and the firm's strategic position

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KU Authors

Co-Authors

Zou, S.M.

Advisor

Publication Date

1999

Language

English

Type

Journal Article

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Abstract

The authors investigate coordination and concentration of firms' global product research and development (R&D) and their effect on the firm's global strategic position. Some internal and external antecedents of coordination and concentration also are identified. A conceptual model is developed and tested bq structural equation modeling. The results show that coordination of R&D is a key determinant of the firm's global strategic position. Furthermore, coordination of R&D is influenced by global emphasis and human resource flexibility, both internal organizational resources. Similarly, concentration of R&D is influenced by human resource flexibility. The implications of the findings are discussed.

Description

Source:

Journal of International Marketing

Publisher:

Amer Marketing Assoc

Keywords:

Subject

Business

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