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Global product R&D and the firm's strategic position

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Zou, S.M.

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The authors investigate coordination and concentration of firms' global product research and development (R&D) and their effect on the firm's global strategic position. Some internal and external antecedents of coordination and concentration also are identified. A conceptual model is developed and tested bq structural equation modeling. The results show that coordination of R&D is a key determinant of the firm's global strategic position. Furthermore, coordination of R&D is influenced by global emphasis and human resource flexibility, both internal organizational resources. Similarly, concentration of R&D is influenced by human resource flexibility. The implications of the findings are discussed.

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American Marketing Association

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Journal of International Marketing

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10.1177/1069031X9900700105

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Item type:Goal, Access status: Open Access ,
09 - Industry, Innovation and Infrastruture
A functioning and resilient infrastructure is the foundation of every successful community. To meet future challenges, our industries and infrastructure must be upgraded. For this, we need to promote innovative sustainable technologies and ensure equal and universal access to information and financial markets. This will bring prosperity, create jobs and make sure that we build stable and prosperous societies across the globe.
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